Endometriosis is a chronic and often misunderstood disease that affects 1 in 10 people with periods. It can cause debilitating pain, missed work or school, and serious impacts on mental health and relationships. The Endometriosis Network Canada (TENC) exists to support those living with endo—and they needed a brand and digital presence that could reflect both the seriousness of the condition and the strength of the community around it.

As Creative Director and Designer, I led the development of TENC’s new visual identity, website, and patient-facing resources. The brand is built around a bold, contemporary logo—an abstract 'E' that doubles as a symbol of awareness and growth. The website was designed to be warm, clear, and empowering, with a focus on usability and access to tools like the Endo Hub, a robust library of support materials and guides.

I also designed educational print and digital resources, including a youth workbook and multi-page patient downloads. These materials were created to be inclusive, informative, and easy to navigate for people at all stages of their journey.

To launch the new brand, we developed a national awareness campaign that aired throughout Endometriosis Awareness Month. The campaign tackled the misconception that period pain is normal—using emotionally-driven commercials to challenge stigma and encourage earlier diagnoses.