Endometriosis affects 1 in 10 people with periods, yet it's often misunderstood and dismissed. The Endometriosis Network Canada (TENC) needed a brand and digital presence that reflected the seriousness of the condition and the strength of its community.

As Creative Director and Designer, I developed the TENC logo as a bold, contemporary mark, distinctive amongst healthcare nonprofits. Its abstract ‘E’—formed by positive and negative space—symbolizes growth and compassion while referencing the yellow endometriosis awareness ribbon. The website is warm, clear, and empowering, with tools like the Endo Hub for essential support.

I also designed educational materials, including a youth workbook and multi-page downloads, built to be inclusive, informative, and easy to use.

To launch the brand, we created a national awareness campaign for Endometriosis Awareness Month—challenging the myth that period pain is normal through emotional, stigma-busting commercials.