As Glenbow embarked on a $40 million campaign to reimagine its downtown Calgary museum, I led the design of the campaign’s cornerstone: a beautifully crafted case for support that would inspire community giving and national attention. Available as both a perfect-bound print piece and a digital PDF, the design reflected Glenbow’s bold brand through vibrant colour, striking shapes, and immersive full-page visuals. The piece paired strategic storytelling with high-impact design to outline the museum’s vision, funding priorities, and cultural relevance—ultimately helping secure a transformative $35 million donation from the JR Shaw family.

As the campaign gained momentum, I also served as the lead UI designer for the digital evolution of the case: an interactive microsite built within Glenbow’s existing CMS. The online experience brought the campaign to life with video fly-throughs, personal stories, and intuitive donation pathways—extending reach and accessibility in the critical final stretch. Together, the print and digital experiences formed a powerful fundraising toolkit, and helped position Glenbow as a renewed cultural force for Calgary and beyond.