Toronto-based Kvell made everyday home goods feel like a design upgrade—without the designer price tag. The name (a Yiddish word meaning to beam with pride) was the perfect jumping-off point.

I crafted a logo that’s confident but relaxed, modern but timeless. The brand identity leans into a rich palette of warm neutrals, moodier tones, and statement colours—used across packaging, catalogues, digital marketing, and a whole suite of printed collateral. I also led art direction for product and lifestyle photography, ensuring a consistent, high-end but accessible feel.

At trade shows, I helped collaborate on the design of the booth and led visual styling and merchandising on the ground. The work resonated—Kvell’s website and logo were featured by Apple on two occasions.