Where dreams and reality merge, and imagination knows no limits.

For Spark’s Dare You Gala — a fundraiser in support of the Keep Calgary Curious campaign — we crafted a bold and immersive visual identity rooted in the theme Surrender Your Senses. The concept pushed us to explore the edges of perception and design, resulting in a suite of custom 3D-rendered shapes: surreal, sculptural forms designed to stir curiosity. These visuals were paired with a typographic wordmark that intentionally defied convention — letters arranged in unconventional, puzzle-like compositions — inviting audiences to look closer, think differently, and embrace the unknown.

As Creative Director, I led the creative vision and execution of the identity, guiding the team toward a solution that was emotionally charged and intentionally strange. The result is a compelling expression of imagination and curiosity, a deliberate collision of art and design created to provoke, challenge, and captivate at every touchpoint. Though the event was ultimately postponed indefinitely, the work continues to stand on its own as a bold exploration of sensory surrender.