Slapshot Espresso began as a way to deepen Adrenalin Source for Sports’ connection with the hockey community through a locally roasted coffee tailored to the early mornings and late nights of life at the rink. I was involved from the beginning—helping name the product and designing its bold, high-impact packaging and in-store display.

The result is more than just a coffee—it’s a rallying cry for hockey families and players alike. With a gritty, energetic visual language and an authentic understanding of the game’s daily grind, Slapshot Espresso fuels the culture both on and off the ice.