Slapshot Espresso was created to deepen Adrenalin Source for Sports’ connection with the hockey community through a locally roasted coffee designed for the early mornings and late nights of rink life. As Creative Director of Design and Lead Designer, I was involved from the beginning—helping name the product and designing its bold, high-impact packaging and in-store display.

The result is more than just coffee—it’s a rallying cry for hockey families and players alike. With a gritty, energetic visual language and an authentic understanding of the game’s daily grind, Slapshot Espresso fuels the culture both on and off the ice.